Skip to content

What Canadian businesses can learn from the Edelman Trust Barometer

February 7, 2015

We urgently need to understand the behaviours that erode trust and eradicate them. We need to value the practices that build trust and multiply those. Lack of trust is costly to society, to businesses and to us as individuals.

5 Comments leave one →
  1. trustambassador permalink
    February 8, 2015 2:53 pm

    Hi Dominique. Your note prompted me to get the full Edelman Report for 2015. Very interesting material on technology that I can put to use. Hope all is well with you these days.

    • February 11, 2015 8:02 am

      Hi Bob, I think the Edelman Trust Barometer is fascinating, discouraging, and probably a little on the high side. I’d bet you the real results are actually worse. I’m doubtful that the results in dictatorships are actually that high – more likely, people fear to dissent – just a guess though. Still, plenty of work to do for trust builders!

      Thanks for stopping by and happy the information was helpful.

  2. February 8, 2015 6:56 pm

    Thanks for posting, Dominique. I shared this video with my facebook followers.

    • February 11, 2015 8:03 am

      Hi Robert,
      The sooner we grasp that this is an important business and societal issue – the better. Thanks for stopping in and thanks for sharing.

  3. Shawn Murray permalink
    February 21, 2015 4:37 pm

    Hi There!

    Tried sending this to your other addresses but it kept bouncing back so thought I would try this …

    > You may have already seen this but I thought of you when I saw it. Another one for the case study file. > Memo to Brian Williams: a true apology is both art and science > > > > > > > > > Memo to Brian Williams: a true apology is both art and s… > After the bad publicity over a misdeed, you only have one chance to get your apology right > View on http://www.theglobeandmail... > Preview by Yahoo > > > Hope you and yours are well and finding fun ways to get through the winter. Things are fine here. After a false start or two I began a part-time job last September with the Financial Consumer Agency in stakeholder relations. Then RuthAnne won a competition there and last month we started working together on the same team! Not a situation many spouses would choose but so far it seems to working out just fine – no doubt partly because I’m only there part-time. The work is really interesting and it’s a fairly small organization with lots of good people, so we’re enjoying it a lot. > > Warm regards, > > S

    Sent from my iPad


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: