Did you catch my trust talk with Marguerite O’Neal on her Creative disruption podcast
this week? The conversation ran the gamut from the importance and benefits of trust in – and between – organizations, the results of the 2018 Edelman Trust Barometer which shows declining trust in media, government, NGOs and businesses and, more importantly, how and why companies need to focus on macro-level solutions to address the growing trust deficit.
With Facebook, Starbucks, #metoo, price fixing and other topics hot in the news, there’s never enough time to reveal all the strategies for building trust through formal and informal governance mechanisms, so I hope you enjoy these supplements.
- Download – 10 ethical decision-rules to bullet-proof your business to discuss at your next leadership meeting.
- Skip the Master’s degree and read my 12-Weeks to Trust series to discover proven ways to build trust through formal and informal governance mechanisms like less monitoring and hierarchy; simpler contracts; improving communication; adhering to norms and values; creating mechanisms for joint planning and problem-solving, adopting a long-term perspective, etc. No time to read? Check out the 5-minute video below.
- See how the most trustworthy companies perform better than the S&P500 in Trust Across America – Trust Around the World FACTS (R) framework
- Find out more about trust trends in your country in the 2018 Edelman Trust Barometer.
Want to chat or find out more? Contact me at dominique@accoladecommunications.ca
Accolade Communications 