In his blog today, Seth Godin outlined Seven marketing sins.It struck me that “selfish”, “self-absorbed” and “deceitful” are actually antonyms of goodwill or benevolence and, since trust = credibility + goodwill/benevolence, these qualities immediately harm trust in a brand. Throw in some “inconsistent” and you’ve damaged your credibility trust too – a grand slam ofContinue reading “Seth’s Blog: Seven marketing sins… and how they relate to brand trust”
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