Reputation as a Source of Inter-organizational Trust — Week 8: Twelve Weeks to Trust

Experts believe that intangible assets like brand, client lists, reputation, etc.  can be worth up to one-third of a company’s market value. Why? A solid reputation acts as a shortcut to trust – a third party (individual or an organization) acts as a “proof source” or “proxy for trust” vouching for the credibility and goodwillContinue reading “Reputation as a Source of Inter-organizational Trust — Week 8: Twelve Weeks to Trust”