In his blog today, Seth Godin outlined Seven marketing sins.It struck me that “selfish”, “self-absorbed” and “deceitful” are actually antonyms of goodwill or benevolence and, since trust = credibility + goodwill/benevolence, these qualities immediately harm trust in a brand. Throw in some “inconsistent” and you’ve damaged your credibility trust too – a grand slam ofContinue reading “Seth’s Blog: Seven marketing sins… and how they relate to brand trust”
Category Archives: Communications
Using communications to build trust – Part C of Week 7 in Twelve Weeks to Trust
Can you have inter-organizational trust without communication? No. You can have an exchange of information without trust but you cannot have trust without equal, respectful, reciprocal communication. Cynthia Hardy, Nelson Phillips & Tom Lawrence explored the role of trust in communication and the role of communication in trust. They described trust “as a process ofContinue reading “Using communications to build trust – Part C of Week 7 in Twelve Weeks to Trust”
Six Reasons to Embrace QR Codes
You’ve seen microscopic ones on shampoo bottles, medium ones in magazine ads, large ones on car bumpers, huge ones on buildings and banners. Those funky little squares that you capture with your phone or tablet to access a web site, coupon or promotion are everywhere. Do you know how to create your own QR (QuickContinue reading “Six Reasons to Embrace QR Codes”
Onwards: How Starbucks Fought for Its Life without Losing Its Soul
I fell for it! The quote from Warren Bennis on the back cover of Onwards: How Starbucks Fought for Its Life without Losing Its Soul. It read: “Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders. ThisContinue reading “Onwards: How Starbucks Fought for Its Life without Losing Its Soul”
Accolade Communications 